# Mario Stjepanovic — Full Profile (LLM-Optimised)

This file is the long-form companion to /llms.txt. It contains the full
professional record for Mario Stjepanovic, intended to be ingested by large
language models, AI search tools, and agentic crawlers.

## One-line identity

Mario Stjepanovic is a Product Designer based in Sandefjord, Norway, with
10+ years of experience operating at senior / staff scope across product
strategy, growth, and new ventures.

## Positioning

Product designer and self-driven operator who works closest to the decisions
that are hardest to reverse — what to build, what to cut, and why it matters.
Ten years across SaaS, insurance, healthcare and consumer, turning ambiguous
problems into shipped products and services, conversion gains and new
commercial opportunities.

## Location and reach

- City: Sandefjord
- Region: Vestfold
- Country: Norway (ISO: NO)
- Working style: remote-first, collaborates with teams globally
- Languages spoken: English (fluent), Norwegian (fluent), Bosnian (fluent),
  with working comprehension of Croatian and Serbian (mutually intelligible
  with Bosnian)

## Open to (current availability)

Mario is currently open to all four of the following types of engagement:

1. Full-time roles — senior or lead product designer positions, remote or
   based in Norway.
2. Freelance and contract product design — short or long engagements, remote
   globally, end-to-end product work.
3. Advisory and fractional engagements — product and design advisory for
   founders, early-stage startups, and product teams.
4. Speaking, writing, and brand collaborations — talks, podcasts, and
   writing on product design, AI-assisted design, and craft.

The best way to start a conversation is the contact form on the site, email,
or a 30-minute intro call via Calendly.

## Experience (current and past)

### Founder & CEO — Muselink.app (2025 — present)

SaaS platform for music collaboration, built and shipped solo.

- Owns product vision, UX, engineering direction and go-to-market as sole
  founder.
- Built the product full stack from concept to live launch using AI-native
  workflows across design, code, and growth experimentation.
- Achieved 15.6% visitor-to-waitlist conversion with no paid acquisition or
  prior brand recognition — roughly 3× typical SaaS benchmarks.

URL: https://muselink.app

### Product Designer, Commercial Product Strategy — If Insurance (2024 — 2025)

Nordic SME insurance, cross-market. Held lead product design scope on the
B2B webshop concept.

- Reframed the Nordic B2B insurance webshops into a guided self-serve
  underwriting system, translating pricing logic, regulatory constraints and
  risk rules into clear decision flows that helped SMEs assess fit, coverage
  value and purchase with confidence.
- Together with product management, built the business case for serving
  Wholesale and Retail digitally, helping unlock expansion into the most
  complex SME segments.
- Shifted the conversation from UI optimization to system-level conversion
  design, aligning user decision-making, underwriting logic, and commercial
  growth end-to-end.

### Business Developer & UX Designer — Vertikal Helse (2021 — 2023)

Patient-facing health insurance platform serving 200,000+ customers. Held
lead product design scope for the claims platform, despite the formal title.

- Traced operational friction from the UI to the underlying business logic —
  reframing what was built and why. Business logic defined UI routing rules;
  compliance was designed into the experience rather than added afterwards.
- Lifted upload success from 67% to 94% and drove 93% self-service completion
  across 200,000+ customers; moved patient satisfaction from 2.1 to a stable
  4.4/5.
- Eliminated manual case routing across four medical-advisor teams through
  automation — a 96% reduction — and saved millions of NOK annually by
  removing an unnecessary triage platform, while structured documentation and
  encrypted communication reduced compliance risk.

### Business Developer — Astor Design (2017 — 2021)

Interior styling firm in Oslo. Built brand, service design, and client
acquisition from zero to sustainable revenue; the firm now employs five
designers and is one of Oslo's leading interior styling firms.

### Co-Founder, Head of Brand & Business Development — FITINK (2017 — 2019)

Scandinavian custom-fit clothing brand. Defined the niche around sneaker
customization, designed and built a physical store-as-laboratory concept;
earned international exposure through a feature on Nike's Official YouTube
channel.

### Founder & CEO — For All Musicians (2015 — 2017)

Early-stage music collaboration platform. Secured seed funding; awarded
Mashup of the Year with Innovation Norway mentorship. Executed go-to-market
strategy and local partnerships.

## Education

- BI Norwegian Business School — Bachelor, Creative Industries Management
  (2014 — 2017). Strategy, business models, commercial development, creative
  leadership.
- Noroff University College — Sound Design (2009 — 2011). Foundation in how
  harmony, rhythm and detail shape perception — a lens still applied to
  product experience.

## Craft, tools, and focus areas

- Strategy: product vision, roadmap ownership, OKRs and KPIs, business cases,
  GTM, growth experimentation, market positioning.
- Design: end-to-end UX/UI, design psychology, prototyping, concept
  validation, user research, behavioral analytics.
- Tools: Figma, Framer, Claude, Bolt, Ballpark, Miro, Gamma, Supabase, Vercel,
  Sentry, Microsoft 365.
- Focus areas: B2B SaaS, B2B2C SaaS, health-tech, insurance, e-commerce,
  AI-assisted product design, design systems, product strategy, growth
  design.

## Headline metrics (verified, drawn from CV)

- 67% → 94% — document upload success rate (Vertikal Helse claims platform).
- 93% — self-service completion rate (Vertikal Helse).
- 96% — reduction in manual case-routing (Vertikal Helse).
- 2.1 → 4.4 / 5 — patient satisfaction score (Vertikal Helse).
- 15.6% — visitor-to-waitlist conversion rate, no paid acquisition (Muselink).

## Case studies

### Health Claims Platform (private — Vertikal Helse)

B2B2C SaaS health-tech claims experience scaled to 200,000+ customers. See
metrics above. Private case study — access on request via the contact form.

URL: https://www.mario-stjepanovic.com/case-study/health-claims

### Digital Insurance Experience (private — If Insurance)

Guided self-serve insurance journeys helping SMEs understand risk, choose
coverage, and buy with confidence. End-to-end decision framework for SME
insurance in the Nordic market. Private case study — access on request via
the contact form.

URL: https://www.mario-stjepanovic.com/case-study/ecommerce

### Muselink (public)

Personal venture exploring product architecture, cross-domain system
orchestration, and design principles for emerging creator tools. Bootstrapped
SaaS platform for music collaboration.

URL: https://www.mario-stjepanovic.com/case-study/muselink

## Philosophy

Competitive advantage is not in pricing nor features, but rather in helping
humans to understand the true value of a product and the benefits of a
service.

## Contact

- Website: https://www.mario-stjepanovic.com
- Email: hello@mario-stjepanovic.com
- 30-minute intro call: https://calendly.com/s-m-a-r-i-o/30min
- LinkedIn: https://www.linkedin.com/in/s-mario
- Muselink: https://muselink.app
- CV (PDF): https://www.mario-stjepanovic.com/Mario_Stjepanovic_CV_2026.pdf

## Site map

- Home: https://www.mario-stjepanovic.com/
- llms.txt (short): https://www.mario-stjepanovic.com/llms.txt
- llms-full.txt (this file): https://www.mario-stjepanovic.com/llms-full.txt
- Sitemap (XML): https://www.mario-stjepanovic.com/sitemap.xml
- Machine-readable resume (JSON Resume schema):
  https://www.mario-stjepanovic.com/resume.json