{
  "$schema": "https://jsonresume.org/schema",
  "basics": {
    "name": "Mario Stjepanovic",
    "label": "Product Designer operating at senior/staff scope across strategy, growth and new ventures",
    "image": "https://www.mario-stjepanovic.com/Profile.png",
    "email": "hello@mario-stjepanovic.com",
    "url": "https://www.mario-stjepanovic.com",
    "summary": "Product designer and self-driven operator who works closest to the decisions that are hardest to reverse — what to build, what to cut, and why it matters. Ten years across SaaS, insurance, healthcare and consumer, turning ambiguous problems into shipped products and services, conversion gains and new commercial opportunities.",
    "location": {
      "city": "Sandefjord",
      "region": "Vestfold",
      "countryCode": "NO"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "s-mario",
        "url": "https://www.linkedin.com/in/s-mario"
      },
      {
        "network": "Muselink",
        "username": "founder",
        "url": "https://muselink.app"
      }
    ]
  },
  "work": [
    {
      "name": "Muselink",
      "position": "Founder & CEO",
      "url": "https://muselink.app",
      "startDate": "2025-01",
      "summary": "SaaS platform for music collaboration, built and shipped solo.",
      "highlights": [
        "Owns product vision, UX, engineering direction and go-to-market as sole founder.",
        "Built the product full stack from concept to live launch using AI-native workflows across design, code, and growth experimentation.",
        "Achieved 15.6% visitor-to-waitlist conversion with no paid acquisition or prior brand recognition — roughly 3× typical SaaS benchmarks."
      ]
    },
    {
      "name": "If Insurance",
      "position": "Product Designer, Commercial Product Strategy",
      "startDate": "2024-01",
      "endDate": "2025-01",
      "summary": "Nordic SME insurance, cross-market. Held lead product design scope on the B2B webshop concept.",
      "highlights": [
        "Reframed the Nordic B2B insurance webshops into a guided self-serve underwriting system, translating pricing logic, regulatory constraints and risk rules into clear decision flows that helped SMEs assess fit, coverage value and purchase with confidence.",
        "Together with product management, built the business case for serving Wholesale and Retail digitally, helping unlock expansion into the most complex SME segments.",
        "Shifted the conversation from UI optimization to system-level conversion design, aligning user decision-making, underwriting logic and commercial growth end-to-end."
      ]
    },
    {
      "name": "Vertikal Helse",
      "position": "Business Developer & UX Designer (lead product design scope on the claims platform)",
      "startDate": "2021-01",
      "endDate": "2023-12",
      "summary": "Patient-facing health insurance platform serving 200,000+ customers.",
      "highlights": [
        "Traced operational friction from the UI to the underlying business logic — reframing what was built and why. Business logic defined UI routing rules; compliance was designed into the experience rather than added afterwards.",
        "Lifted upload success from 67% to 94% and drove 93% self-service completion across 200,000+ customers; moved patient satisfaction from 2.1 to a stable 4.4/5.",
        "Eliminated manual case routing across four medical-advisor teams through automation — a 96% reduction — and saved millions of NOK annually by removing an unnecessary triage platform."
      ]
    },
    {
      "name": "Astor Design",
      "position": "Business Developer",
      "startDate": "2017-01",
      "endDate": "2021-12",
      "summary": "Interior styling firm in Oslo. Built brand, service design and client acquisition from zero to sustainable revenue; the firm now employs five designers and is one of Oslo's leading interior styling firms."
    },
    {
      "name": "FITINK",
      "position": "Co-Founder, Head of Brand & Business Development",
      "startDate": "2017-01",
      "endDate": "2019-12",
      "summary": "Scandinavian custom-fit clothing brand. Defined the niche around sneaker customization, designed and built a physical store-as-laboratory concept; earned international exposure through a feature on Nike's Official YouTube channel."
    },
    {
      "name": "For All Musicians",
      "position": "Founder & CEO",
      "startDate": "2015-01",
      "endDate": "2017-12",
      "summary": "Early-stage music collaboration platform. Secured seed funding; awarded Mashup of the Year with Innovation Norway mentorship. Executed go-to-market strategy and local partnerships."
    }
  ],
  "education": [
    {
      "institution": "BI Norwegian Business School",
      "url": "https://www.bi.edu",
      "area": "Creative Industries Management",
      "studyType": "Bachelor",
      "startDate": "2014-01",
      "endDate": "2017-12",
      "courses": [
        "Strategy",
        "Business models",
        "Commercial development",
        "Creative leadership"
      ]
    },
    {
      "institution": "Noroff University College",
      "area": "Sound Design",
      "studyType": "Diploma",
      "startDate": "2009-01",
      "endDate": "2011-12"
    }
  ],
  "skills": [
    {
      "name": "Product strategy",
      "keywords": [
        "Product vision",
        "Roadmap ownership",
        "OKRs and KPIs",
        "Business cases",
        "GTM",
        "Growth experimentation",
        "Market positioning"
      ]
    },
    {
      "name": "End-to-end product design",
      "keywords": [
        "UX",
        "UI",
        "Design psychology",
        "Prototyping",
        "Concept validation",
        "User research",
        "Behavioral analytics"
      ]
    },
    {
      "name": "AI-assisted design",
      "keywords": [
        "AI-native workflows",
        "AI product design",
        "Tooling: Claude, Bolt, Gamma"
      ]
    },
    {
      "name": "Tools",
      "keywords": [
        "Figma",
        "Framer",
        "Miro",
        "Ballpark",
        "Supabase",
        "Vercel",
        "Sentry"
      ]
    }
  ],
  "languages": [
    { "language": "English", "fluency": "Fluent" },
    { "language": "Norwegian", "fluency": "Fluent" },
    { "language": "Bosnian", "fluency": "Native" }
  ],
  "projects": [
    {
      "name": "Muselink",
      "description": "SaaS platform for music collaboration, built and shipped solo. 15.6% visitor-to-waitlist conversion with no paid acquisition.",
      "url": "https://muselink.app",
      "roles": ["Founder", "Product Designer", "Engineer", "GTM"],
      "startDate": "2025-01"
    },
    {
      "name": "Health Claims Platform",
      "description": "B2B2C SaaS health-tech claims experience scaled to 200,000+ customers. Upload success 67% → 94%; manual case routing cut by 96%. Private case study.",
      "url": "https://www.mario-stjepanovic.com/case-study/health-claims",
      "entity": "Vertikal Helse",
      "type": "case-study"
    },
    {
      "name": "Digital Insurance Experience",
      "description": "End-to-end decision framework for SME insurance. Guided self-serve underwriting journeys for the Nordic B2B market. Private case study.",
      "url": "https://www.mario-stjepanovic.com/case-study/ecommerce",
      "entity": "If Insurance",
      "type": "case-study"
    }
  ],
  "meta": {
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    "canonical": "https://www.mario-stjepanovic.com/resume.json",
    "lastModified": "2026-05-15"
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}